Ecommerce Product Content and Marketing

Alhambra, California, United States of America

REV WATCHES, is a new watch boutique located in Los Angeles.  More than just a watch store, we aim to offer a forward-looking perspective on timepieces as an essential element to modern living. The shop (both physical and online) allows visitors to rediscover brands and acquire timepieces that are worn by enthusiasts - drawn to the crafted details that make a watch desirably creative, contemporary and sophisticated. 

JOB SUMMARY

The E-Commerce Content Specialist is responsible for the storytelling and visual merchandising of our products / brands on our e-commerce and social channels.  We are seeking someone who is a passionate content creator, visual storyteller, strategic thinker, and skilled communicator with experience in promoting brands and their products in a uniquely creative and authentic way.  A keen sense of the current social voice, tone, style and creative is critical. 

The purpose is to engage, educate, and promote the products / brands to visitors on our website, in order to drive traffic, conversion and revenue while maintaining a brand voice. He/she also uses individual initiative to work with our merchandising team to identify up and coming brands/products and understand the existing assortment of products. He/she will effectively manage internal and external sources to obtain accurate product details (specs, images, attributes, videos, etc.) to create a best-in-class web and social content that is consumer-centric. 

The Content Specialist will also test the products in order write hands on reviews and develop other digital content related to such product reviews.  

The E-Commerce Content Specialist implements and maintains style guides in order to write original web content that is consistent with the brand. He/she will collaborate with the SEO team to review business results, discuss initiatives and ensure content is optimized with SEO best practices that result in favorable search engine rankings and drive traffic.

This role also requires an understanding of the major relevant social platforms (Facebook, Instagram, YouTube, and beyond), and a tech savvy aptitude for learning the new apps/tools to support and streamline the workflow. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

Brand and Product Content Creation – As assigned

• Drive sales and conversion for a portion of the REV WATCHES catalog through product and brand content creation and maintenance
• Manage internal and external relationships with key partners to gather product information (details, images, attribution, etc.) in a deadline driven environment
• Execute the process for creating original web-optimized product content, such as flat lay photography, reviews and descriptions, to drive online sales
• Obtain, edit and create new image and/or video presentation to represent product thoroughly and accurately
• Complete product attribution to drive online merchandising
• Apply business knowledge to identify and understand assortments and prioritize key initiatives
• Apply and maintain style guides to ensure consistent product presentation within category
• Partner with SEO team to implement SEO best practices, and review business results and upcoming initiatives to support category of business
• Write product titles, descriptions, reviews, and other verbal assets in accordance with brand voice guidelines
• Delegate tasks to additional resources to support content creation when applicable

Brand Vision and Roadmap 

Assist in the strategy, planning and execution of the REV WATCHES content initiatives

• Partner with brand representatives to create detailed recommendations for initiatives that will alter how we manage and present product information to the consumer across our e-commerce and social channels.
• Stay updated on competitor practices, such as their content and communication practices in order to help differentiate our brand positioning in the market.
• Increase conversion by partnering with web developer / designers (UX/SEO) to ensure product detail page formats (mobile, and desktop) use content effectively.
• Work with business owners to create requirements for and glean insights from ongoing analytics reporting based on key KPIs that help us measure the effectiveness of our product/brand content approach.

Business Acumen

• Become subject matter expert for product / brand content types, such as copy, images, videos, reviews, etc
• Interpret how company strategies and changes impact the direct responsibilities and content requirements
• Utilize business knowledge and reporting to prioritize workload and projects accordingly
• Action content-related customer service issues and incorporate customer feedback to improve and enhance the web and social experience
• Identify, plan and deliver product page enhancements (size charts, tech specs, videos, etc.) that aid in customer buying decision
• Develop understanding of database architecture to better troubleshoot bugs and errors with development team(s)
• Perform competitive analyses to maintain knowledge of current industry trends

Technical/Process

• Troubleshoot systematic and style creation issues to ensure proper display of content on the website
• Evaluate internal workflow processes, identify opportunities and present suggestions for improvements
• Possess thorough understanding of internal tools and how actions taken within translate to website
• Ability to adapt to new processes, systems and strategies as eCommerce needs evolve
• Participate as subject matter expert within various content disciplines to drive process improvements
• Train and present processes, concepts and results to various levels of the organization

REQUIREMENTS, SKILLS AND KNOWLEDGE

• Bachelor's degree in Business, Marketing or related experience.
• Passion for working in an entrepreneurial and fast-paced environment 
• 2-3 years preferred experience in E-Commerce, digital marketing channels, E-Commerce site merchandising, managing content for websites, copywriting, photography, HTML and project management.
• Has an ability to make uniquely creative promotional content and has extraordinary skills in at least one if not all of these: copywriting, photography, design, photo and video editing.
• Ability to evaluate data and make informed recommendations and decisions based on findings, attention to detail.
• Excellent oral and written communication skills required.
• Excellent computer skills required, including Microsoft Excel, Word and PowerPoint, Adobe Photoshop, Affinity Photo, and project management apps.
• Aptitude in learning and working with E-Commerce-related applications and processes.
• Ability to manage and prioritize multiple projects in a fast-paced, deadline-driven environment.
• Solid math, analytical and problem-solving skills.
• Strong systems understanding and ability to quickly learn new software tools
• A passion and knowledge about current trends in watches, style, art, fashion, lifestyle, and how tell great stories.
• English Fluency is a must
• Position is based in Alhambra, California
• Position is Full Time, but we are open to consider Part-Time and/or Remote.